Top 5 Fashion Games on iOS in Estonia - Q1 2023

The first quarter of 2023 saw interesting trends for the top fashion games on iOS in Estonia. Here’s a closer look at the performance metrics for the top five apps in this category.

Merge Studio: Fashion Makeover from Paxie Games had a dynamic quarter. Weekly revenue varied significantly, peaking at around $56 in the week of January 23. Downloads experienced a notable increase mid-quarter, reaching 410 in the week of January 30, before gradually declining to 84 by the end of March.

Makeup Stylist -DIY Salon game by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed consistent performance. Weekly revenue hovered around $7-$9 throughout the quarter. Downloads saw a peak of 145 in the week of February 20, followed by a slight decline and ending the quarter with 105 downloads in the last week of March.

DIY Paper Doll from Crazy Labs demonstrated a strong increase in downloads. Starting from just 3 downloads in the first week of February, the app surged to 299 downloads in the weeks of February 27 and March 6. However, the downloads tapered off to 92 by the end of March.

Project Makeover by Magic Tavern, Inc. maintained a steady revenue stream, with weekly earnings ranging from $84 to $159, peaking in the week of February 20. The app's downloads also showed a positive trend, with a high of 137 downloads in the week of March 20.

Finally, Acrylic Nails! from Crazy Labs had a fluctuating download pattern. The app started strong with 140 downloads in the last week of December but saw a decline to 26 downloads in the week of March 6. The downloads slightly recovered to 38 by the end of March.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.